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A niche 2-seat sports car revive an entire car company? Not a chance. I don't need to watch the video to understand that. A niche 2-seat sports car will bring attention to the brand as a whole, but what will actually revive the brand are good products that people want to drive. At the very best, there may be an incremental increase in overall sales during the first year the next Z is out, but that's best case scenario. I mean did the GTR revive the Nissan brand when it was finally available for sale in the US? I recently walked the lot of a large-ish Nissan dealer local to me and it was a sea of the most dull vehicles I've ever seen. And they all look the same. I wanted to see the new Sentra and spent the first 15 minutes mistakenly looking at the Versa. The new Rogue is looking promising from the perspective of styling, but that's it. Our 2011 Hyundai Tucson is not an attractive vehicle, but it's also has what professionals call "styling". It's way more interesting to look at than anything Nissan makes---except the Z and GTR, of course.

Nissan needs to do their version of whatever hyundai is doing, IMO.
 

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I think the video's title was just clickbait for them to get more views. But I'm excited to see more people talking about the new Z.
 

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I think the video's title was just clickbait for them to get more views. But I'm excited to see more people talking about the new Z.
If someone makes too much of a bold claim in the title of their video the risk is that no one will click on it. I definitely did not click on the video knowing that there will be no information of value.
 

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A niche 2-seat sports car revive an entire car company? Not a chance. I don't need to watch the video to understand that. A niche 2-seat sports car will bring attention to the brand as a whole, but what will actually revive the brand are good products that people want to drive. At the very best, there may be an incremental increase in overall sales during the first year the next Z is out, but that's best case scenario. I mean did the GTR revive the Nissan brand when it was finally available for sale in the US? I recently walked the lot of a large-ish Nissan dealer local to me and it was a sea of the most dull vehicles I've ever seen. And they all look the same. I wanted to see the new Sentra and spent the first 15 minutes mistakenly looking at the Versa. The new Rogue is looking promising from the perspective of styling, but that's it. Our 2011 Hyundai Tucson is not an attractive vehicle, but it's also has what professionals call "styling". It's way more interesting to look at than anything Nissan makes---except the Z and GTR, of course.

Nissan needs to do their version of whatever hyundai is doing, IMO.
I was thinking the same thing. The Z won't save Nissan financially but it can help save Nissan's reputation in a big way.

Hyundai and Kia are interesting cases because they've gone through major brand changes from economy cars to high quality vehicles.
 
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