Add Yours: 2023+ Nissan Z Owner's Registry

Donut Media: Is the 400z Enough to Save Nissan?

1356 Views 4 Replies 3 Participants Last post by THaskins, Jul 7, 2020

fairlady

Discussion Starter · Jul 7, 2020

1 - 5 of 5 Posts

A niche 2-seat sports car revive an entire car company? Not a chance. I don't need to watch the video to understand that. A niche 2-seat sports car will bring attention to the brand as a whole, but what will actually revive the brand are good products that people want to drive. At the very best, there may be an incremental increase in overall sales during the first year the next Z is out, but that's best case scenario. I mean did the GTR revive the Nissan brand when it was finally available for sale in the US? I recently walked the lot of a large-ish Nissan dealer local to me and it was a sea of the most dull vehicles I've ever seen. And they all look the same. I wanted to see the new Sentra and spent the first 15 minutes mistakenly looking at the Versa. The new Rogue is looking promising from the perspective of styling, but that's it. Our 2011 Hyundai Tucson is not an attractive vehicle, but it's also has what professionals call "styling". It's way more interesting to look at than anything Nissan makes---except the Z and GTR, of course.

Nissan needs to do their version of whatever hyundai is doing, IMO.

See less See more

Save

Reactions: 1

fairlady

Discussion Starter · #3 · Jul 7, 2020

I think the video's title was just clickbait for them to get more views. But I'm excited to see more people talking about the new Z.

Save

New2Nissan

· #4 · Jul 7, 2020

fairlady said:
I think the video's title was just clickbait for them to get more views. But I'm excited to see more people talking about the new Z.

If someone makes too much of a bold claim in the title of their video the risk is that no one will click on it. I definitely did not click on the video knowing that there will be no information of value.

Save

THaskins

· #5 · Jul 7, 2020

New2Nissan said:
A niche 2-seat sports car revive an entire car company? Not a chance. I don't need to watch the video to understand that. A niche 2-seat sports car will bring attention to the brand as a whole, but what will actually revive the brand are good products that people want to drive. At the very best, there may be an incremental increase in overall sales during the first year the next Z is out, but that's best case scenario. I mean did the GTR revive the Nissan brand when it was finally available for sale in the US? I recently walked the lot of a large-ish Nissan dealer local to me and it was a sea of the most dull vehicles I've ever seen. And they all look the same. I wanted to see the new Sentra and spent the first 15 minutes mistakenly looking at the Versa. The new Rogue is looking promising from the perspective of styling, but that's it. Our 2011 Hyundai Tucson is not an attractive vehicle, but it's also has what professionals call "styling". It's way more interesting to look at than anything Nissan makes---except the Z and GTR, of course.

Nissan needs to do their version of whatever hyundai is doing, IMO.

I was thinking the same thing. The Z won't save Nissan financially but it can help save Nissan's reputation in a big way.

Hyundai and Kia are interesting cases because they've gone through major brand changes from economy cars to high quality vehicles.

Save

1 - 5 of 5 Posts

This is an older thread, you may not receive a response, and could be reviving an old thread. Please consider creating a new thread.

Top Contributors this Month