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In the coming months Nissan will be launching a complete online shopping experience.

[email protected] takes car buying completely online - from test drive to delivery
Nissan and its dealers among the first to offer an entirely online purchase experience

December 21, 2020

NASHVILLE, Tenn. – Nissan is launching [email protected], a complete online shopping program for customers who, if they choose, will never have to leave the comfort of their home to buy a vehicle from a Nissan dealership. The solution will be available through participating Nissan dealerships throughout the U.S. in the coming months.

[email protected] provides customers a seamless online experience. A customer will be able to schedule and complete a test drive, manage the purchase process, take delivery, and handle service needs from a computer, tablet or mobile phone. They can transition into a Nissan dealership at any time during the process, or complete the deal from a remote location of their choice – their home, a local coffee shop or anywhere they have online access.

"[email protected] gives customers what they’re asking for – the ability to purchase a vehicle on their terms," said Dan Mohnke, vice president, ecommerce. "Through this new program, Nissan dealers can provide a better customer experience which can, in turn, help improve their own business performance. It’s an important first for Nissan, and a great value to our customers.”

A proven success
Seven Nissan dealerships participated in a test of the concept this past summer representing markets in Virginia, Michigan, Texas, Florida and Illinois. Each dealership in the pilot program recommended that Nissan proceed with a nationwide rollout.
“You see what’s happening now with holiday shopping. Online buying is massive and absolutely what today’s consumer is wanting. COVID-19 has only increased that demand," said Dan Banister, owner of Banister Nissan of Chesapeake and Banister Nissan of Norfolk, both in Virginia. "It was remarkable what we found during the test this summer. Our sales close-rate nearly doubled with customers who used this online shopping solution."

For now Nissan’s Digital Retailing Solution remains available to customers of the pilot dealerships.* Additional Nissan dealerships can now enroll which could enable availability to Nissan customers throughout the U.S. by this spring.
 

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Has anyone here reached out to their local dealer about this program? Seven is a good start and better than other manufacture attempts but with the program starting in Spring 2021 it could be more widespread.
 
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