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One of the first EVs to help Nissan reach that target is the Ariya SUV that has some Z sports car DNA.

Nissan targets 40% of U.S. sales to be electric by 2030

August 5, 2021

NASHVILLE, Tenn. – When Nissan launched the all-electric LEAF in 2010, the company announced its intention to bring attainable electric vehicles to the masses around the world.

Nissan Motor Co., Ltd. has set the goal to achieve carbon neutrality across the company’s operations and the life cycle of its products by 2050. As part of this effort, by the early 2030s every all-new Nissan vehicle offering in key markets will be electrified.

Today, Nissan North America, Inc., has a target that more than 40 percent of its U.S. vehicle sales by 2030 will be fully electric, with even more to be electrified.

“With LEAF, Nissan showed our pioneering spirit in electric vehicles. Now with more than a half-million pure EVs sold and more than 5 billion electric miles driven on roads around the world, we’re helping to lead the electric vehicle revolution,” said Jeremie Papin, chairperson, Nissan Americas. “Nissan is fully committed to doing our part toward building a cleaner, safer and more inclusive society for all.”

To build on the success of LEAF, which is now in its second generation, Nissan will offer the all-electric ARIYA crossover in 2022. ARIYA combines all the fun-to-drive acceleration and handling that an EV provides with a serene, refined cabin and advanced technology to make driving easier and more fun.

As consumer adoption increases, ARIYA will be followed by even more all-electric models to give customers choices and help them find the vehicle to meet their unique day-to-day needs.

“It is critical to have industry and government working together to advance consumer adoption of EVs, as well as the manufacturing and infrastructure support to get the next-generation of electrified mobility on the road,” said Papin. “First and foremost, we want more American consumers to enjoy the benefits of electrification: lower emissions, lower operating costs and a lot more fun behind the wheel.”
 
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