Senior VP Global Design Implies Price of New Z is "Surprisingly Less" than 4-cylinder Supra (YouTube: MotoManTV)
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Doesn't the 2.0 supra start at 43k? Thats why they said 40k. You are undercutting the 2.0 with the sport and the 3.0 with the performance all while offering more power in the entry level Z than the 3.0 supra. I really think that is the core marketing strategy when targeting the supra.
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Here's what Moto Man posted to social about the interview.
"Met up with old friend & #nissan Chief of Global Design, @alfonsoalbaisa - a/k/a 'Brother Alfonso' while in #NYC this week. We were able to carve out some time from our #ItMMS shoot to discuss details of his all new 2023 @nissan Z. Belt in: In his trademark fashion, he was very direct . . . and there's very good news and for the #BurtReynolds fans out there, some very bad news."
![Clothing Tire Wheel Car Land vehicle]()
"Met up with old friend & #nissan Chief of Global Design, @alfonsoalbaisa - a/k/a 'Brother Alfonso' while in #NYC this week. We were able to carve out some time from our #ItMMS shoot to discuss details of his all new 2023 @nissan Z. Belt in: In his trademark fashion, he was very direct . . . and there's very good news and for the #BurtReynolds fans out there, some very bad news."
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I'm ordering a performance in black auto
Na I don't see the performance package being 20k more that's 50% the price of the base model more. I feel confident it will be less than the starting price of the 3.0 supra. .
The automatic was what $1250 I the 370? So maybe tack on at least that or $1500 for the new Z. So with destination you are definitely going to be touching 50k for all options
No one has speculated on the Proto spec price. Most of it is just aesthetic so maybe only a few thousand more than a performance?
From the Reveal video, there's two settings on the Performance trim. Sport and Cruise and it affects exhaust sound, damping rates, steering response, and shift profile, IIRC.
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Yeah but Alfonso in that interview seemed to be talking about different power levels for different prices?
This Is not the case for sport vs performance unless he was hinting at a NISMO one day. The whole back and forth about that seemed off
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If Sport is $38k, I cannot see why Performance would be more than $42-43k.
If its any more it will not sell.
I don't even understand why they've gone with Sport and Performance - should have really been just one model, Performance, for the cheapest money possible, to see sales of 30,000 - 50,000 per annum worldwide.
If its any more it will not sell.
I don't even understand why they've gone with Sport and Performance - should have really been just one model, Performance, for the cheapest money possible, to see sales of 30,000 - 50,000 per annum worldwide.
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If only! In my view they should have tiered it like many were expecting: Base (which is the "Sport" we were introduced to), Sport/Track with performance-enhancing bits, Technology/Touring with upgraded comfort items, and Sport-Tech with everything (basically the "Performance" we met last week).
I think that MCN1SMO is correct, however, and that the Performance with an automatic and the always-infuriating destination charge will be approaching $50,000. Which is deeply sad, if it proves to be true.
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nissan would be out of their mind offering a car at $60k. Maybe a SE Nismo could get close. Imma say the performance is no more than 45K. Imagine having the option to buy a Supra at 51k. Or a very similar car for 6K less with more power. What’s the consumer going to go for
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I hope you're right about the Performance pricing (though I fear it'll be more) and agree that, in order to most effectively make the value-argument that has been part of the Z's credo since inception, it does need to undercut the equivalent Supra (and not by, like, $2,000). Simply having a model that is cheaper than the 4-Cyl Supra is a nice talking point but it misses the larger picture, I feel.
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Its nice having a model that costs less than the 4cyl Supra, but that model should really be the one everyone wants to buy.
Sport being as equipped as it is, no LSD primarily, is probably not the one enthusiasts that want a really great starting base will go from.
Performance appears to be the good base, brakes and LSD mostly.
Sport being as equipped as it is, no LSD primarily, is probably not the one enthusiasts that want a really great starting base will go from.
Performance appears to be the good base, brakes and LSD mostly.
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depending on price difference. I may go for the sport. You can get Akebono brakes with 2 piece rotors and SS lines for less than 2K. I don’t care about bigger wheels as they will be swapped out right when I get home. The LSD may be a selling point. But if it’s the R190 diff. Z1, and CZP already have aftermarket LSD. And I dont care about the 1 more inch you get in the infotainment. Hopefully Nissan doesn’t price the performance to far away from the sport. Otherwise people will have no reason to choose it over the sport.
Lets say you are right with your prices of 38K and 42-43K. Both of those prices are still undercutting the Supra and even at that 55K mark people are still paying over MSRP. Regardless of what price Nissan puts the Z at dealers are going to mark up these to crazy levels.. The best example is the Type R, 5 years later still going 5k over MSRP and still not lasting in dealerships. Almost every dealership is marking up everything they have because of whatever reason they want, you either pay it or go somewhere else. Dealerships aren't there to make you happy and save you money.
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Even if we are making all of these suppositions, it doesn't alter the fact that Nissan needs to offer the Z at a price point commensurate with the "affordable sports car" creedo, right? I guess maybe I'm missing your point otherwise. I assume it's certainly not "who cares what the MSRP Nissan sets ends up being, people will pay anything right now," because that's a silly position.
I'm mainly just crying about dealerships charging more because "market value" to an otherwise affordable vehicle, hence my Type R comparison. I can understand a few grand, but I'm sure the norm for the Z when it hits dealerships will be a minimum of 5k adjustment.
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You're probably right, and it's a shame.
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